Man and the environment are at the heart of the brand of decorative objects and accessories founded by Magali Ducroux. A former graphic designer and freelance illustrator, she decided to launch her brand which aims to bring together creativity and socialability, through an alternative system of production, and vocational rehabilitation. Each of her creations are made by people in professional integration programs, disabled people in E.S.A.T, or independent seamstresses in Brittany. All of her products (cushions, t-shirts, stationery), are made in France with organic cotton and printed with solvent-free inks.
Participating country: France- Bretagne
Achievements: In June 2012, Pschitt won the prize of ‘Coup de Coeur’ (favourite) in the Talents Bretagne competition, which allowed them to receive financial help from the Fondation Jean Guyomarc’h.
A little extra information: Pschitt is certified by the organisations of Fair Trade and GOTS.
Questions for Magali Ducroux, founder of Pschitt:
Three words which define your brand:
Playful, ethical and ecological.
How is your brand truly fair trade?
Pschitt is an ethical and socially responsible brand. Objects and decorative accessories are manufactured in France by people in social and professional integration programs, as well as disabled people, prisoners etc.
The brand supports the local economy by working with different French organisations, especially in Brittany.
The last achievement of which you are proud?
The two-sided Pschitt bib, made for children aged from 6 months to 6 years old. It can be used as both a bib for toddlers, or as a napkin for older children.
It’s practical, aesthetic, in organic cotton and in additional to all that, ethical!