The concept of social business, as theorised by Muhammad Yunus, the founder of micro-credit and the Grameen Bank, is the cornerstone of the Mammu brand, created by Fionn Dobbin. After studying industrial design at the University of Arts in Berlin, Fionn started up a project for creating toilet facilities, to help give access to sanitary blocks to the millions of people around the world who lack them. It was through this project that he met Professor Muhammad Yunus, Nobel Peace Prize winner. Training at his side in the concept of social business, Fionn decided to launch his own fashion brand. ‘Mammu’ means ‘mum’, and mothers are the foundation of his business, specialising in the production of high quality scarves. In providing training and work in sewing to single mothers in Latvia, Mammu has given them access to a paid job with flexible hours.
Participating country: Latvia
Achievements: Fionn started his business with 500 euros, and today he employs over 30 single mothers.
A little extra information: Mammu follows the 7 principles of social business:
- the objective of social business is to reduce poverty by tackling the problems of education, health, technological access, and environmental protection
- to have a profitable business model
- the investors make a return on their investment but receive no dividend payments
- the company profits are re-invested in the business and it’s primary objective
- to have an ecological conscience
- to gain market share whilst maintaining optimum working conditions
- and to do it all with joy…
Questions for Fionn Dobbin, founder of the MAMMU brand
Three verbs to define your brand:
Open, passionate, playful.
What are your future projects?
Turning the MAMMU brand into an open source brand so we can reach out to more people.
What is the latest accomplishment that you are proud of?
Our latest collection with Ernest Alexander, which was sold out in New York three days after it’s launch.