James Munro Boon, a young Englishman, decided after graduating to travel. His first destination was South Africa where he helped build a dispensary. Strengthened by this experience he bought a one-way ticket to China where he spent a year working in construction at Guangdong. After this Asian adventure, he decided to create a brand that combines fair trade with modernity. A brand whose products and approach help to bring education to the most disadvantaged. Launched just two years ago, Elephant Branded works with the concept of Buy One/ Give One. Using recycled raw materials and applying the principles of fair trade they have produced a collection of bags, computer and digital tablet accessories, and wallets.
For each product that is bought, Elephant Branded has committed to donating an educational pack (backpack, paper, pencil) to a child in the country where the product was manufactured.
Participating countries: Cambodia, Sierra Leone, South Africa, Uganda.
A little extra information: Elephant Branded won the 2012 Google Young Minds prize.
Questions for one of it’s founders, James Boon:
Three verbs that sum up your brand
Design, adventure and community.
What are your plans for the future?
At the moment we are working with new villages worldwide. After Cambodia, which was our first country, we are in the middle of developing relationships with different communities in Colombia, where they knit products for our brand. It was amazing last Christmas, because, within a few hours, all the hats they had produced for us where sold out. Equally we are soon going to set up in South Africa and Uganda.
The latest achievement of which you are proud?
We were listed as the 16th most ethical brand in England by the Independent newspaper.