The candles and scented diffusers of B Sans B ally respect for the environment, sustainable development, and design. Philippe Caruso, it’s founder, received in 2013 the prize ‘Fil Vert’, which is awarded by the press, who elect the most creative and innovative sustainable development brands at the ‘Maison et Objets’ show. Innovative B Sans B certainly is: it has patented a technique to make candles from vegetable cooking oil, which is collected and recycled from restaurants and hotels throughout Europe. And they smell wonderful! At B Sans B all the packaging is recycled (like the bamboo and coconut) and/or renewable, and the essential oils that are added to the candles are 100% pure and natural.
Participating countries: France and Thailand
Achievements: To complement their eco-friendly approach B Sans B supports the employment of people who are in social rehabilitation programs. Their staff generally come from the urban renewal zone of Rillieux-la-Pape (Rhone). BsaB’s logistical support, from storage to shipping, is provided by a company employing people with disabilities, and their coconut plantations have helped develop the local economy of a village in the north of Thailand.
A little extra information: On all their packaging they have printed an example of recycled holders (flower pots, vases, brush holders, pencil holders).
Questions for Philippe Caruso, founder of BsaB.
Why the name BsaB?
The name and the brand are an abbreviation of the Japanese philosophy of WaBi SaBi. Wabi refers to the fullness and modesty that we can feel when we are confronted by natural phenomena, and Sabi is the sensation when we look at things in which we can detect the work of men or time. This philosophy of life extols the virtues of a return to simplicity, a peaceful simplicity which can positively influence our existence, where we can recognise and feel the beauty of imperfect, transitory and modest things.
Three words that define the BsaB brand:
The beauty of imperfect, transitory and modest things.
A real fair trade brand why?
The sense of nature: BsaB products are made entirely from natural, healthy and renewable materials
The social conscience: BsaB’s logistics, from storage to shipping, are provided by a company who employ disabled employees. Their coconut plantation in the village of Naan in northern Thailand has helped to develop the local economy.
The sense of the future: the eco-design of BsaB’s products facilitates the minimum use of natural and recycled raw materials.
The latest achievement of which we are proud?
The ceramic ‘Sea Urchin’ diffuser. It represents in itself the whole philosophy of the brand- the imperfect, ephemeral, and modest beauty of things.